
A Global Campaign With A Simple Vision
Veganuary is a global campaign that started in 2014 in the UK by a non-profit organization of the same name that continues to inspire and support people to try plant-based for January and beyond to create a global mass movement—championing compassionate food choices by partnering with businesses and the media to make plant-based food provisions more visible and accessible in shops and restaurants. The Independent calls it “more than just a diet du jour” or something that’s only popular at the moment. With over a million participants signing up to the challenge since 2014; 192 countries involved; more than 1,200 new products and menus launched (2020); 98 percent rate of recommendations; and more than 600 businesses taking part (2020), this global campaign is certainly here to stay and will only keep growing. According to new research by UBS, a Swiss multinational investment bank and financial services company, an increasing number of people are trying plant-based meat alternatives—from 48 percent growing into 53 percent between March and November 2020 out of 3,000 surveyed consumers from the US, UK, and Germany. The research also found that half of those who have tried plant-based alternatives have maintained the practice at least weekly.
Why Eat Plant-Based For A Month?
As retailers continue to embrace Veganuary, more and more plant-based food choices are also becoming easily accessible to people. It’s no longer just a fad that they simply use out of marketing and sales opportunity, but a prospect to demonstrate their commitment as citadels of our food supply and how they also care for consumers by essentially promoting the many benefits of plant-based eating. With innovative services like PlantX's vegan meal delivery, eaters across North America can enjoy healthy and delicious plant-based meals with unique recipes in just a few simple clicks.